TRADE UP // AMEX X NBA
Brand Partnership Campaign, 2020
Trades can be tough.
It’s not just the possibility of losing your favorite player to another team--
it means your lucky jersey might become obsolete too.
Unless you’ve got Amex Jersey Assurance.
It won’t bring LeBron back to the Heat, but at least you’ll get a fresh jersey.
“TRADE UP” BRAND PARTNERSHIP FILM :45
AGENCY // dentsu mcgarrybowen
ART DIRECTOR // Jen Wang
COPYWRITER // Deirdre Hering
EXECUTIVE CREATIVE DIRECTOR // Julie Scelzo
