RAY-BAN META // ANDERSON’S PARTY

GLOBAL HOLIDAY CAMPAIGN, 2024

Our Ray-Ban Meta holiday campaign taps into a simple truth: when you wear RBMs, everyone wants to try them. 

Our film highlights how wearable tech doesn’t just satisfy curiosity — it elevates everyday experiences.  The glasses star as the ultimate "plus-one" at Anderson .Paak's house party, as friends like  Tinashe, James Blake and The Free Nationals pass them around, exploring all the features.


AGENCY // Translation 

ART DIRECTORS // Hailey Boerema, Lewi Yonas   

COPYWRITERS //  Yotam Ohayon, Kaleb Mulugeta, Em Frederick

CREATIVE DIRECTORS // Deirdre Hering, Jen Wang

GROUP CREATIVE DIRECTORS //  Castro DeRoches, Aryan Aminzadeh

imgi_11_RBM_FilmStills_1.png
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imgi_14_Anderson-Paak---Wayfarer-Matte-Black-Large-087_LED_Final_16x9.jpg
imgi_15_Tinashe---SkylerShinyBlack-495_LED_FINAL_16x9.jpg
imgi_16_James-Blake---Headliner-Shiny-Caramel-455_LED_FINAL_16x9.jpg
imgi_17_RBM_OOH_6.png
imgi_18_RBM_OOH_7.png
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